Make this the last time you start again
One to one online coaching, built around your life.
30-day money-back guaranteeYou've been here before
You've stopped and started this more times than you'd care to count. Or you never really started, because there's no obvious place to begin.
Either way, you're worn out more often than not, you wake up still tired even after a decent night's sleep, and there's not much left by the evening. That usually gets put down to work, or just life. It's rarely either.
It isn't what you think
Maybe you know what to do and still aren't doing it. Maybe nobody ever told you properly. Either way it isn't discipline, because you stick at things you know your way around.
What you kept starting was never built to hold. It asked more of your week than you've got, and it wasn't built for you. So you stopped, because a lot of effort showed you nothing, and that's a fair response to nothing happening.
So if you've stopped and gone back round again, you're in the overwhelming majority.
What actually works
Basically, the stuff that decides whether this works fits on one hand. Eat less than you burn and you lose fat, eat more and you add size. Same programme, two people, one in a deficit and one in a surplus, and they finish somewhere different. Eat enough protein, or you don't keep what you're building. Work a muscle hard enough, often enough, and it grows. Give it a bit more to do as you get stronger. Then keep going long enough for it to count.
Every diet and every programme out there is a different way of doing those five things, which is why two people can train in opposite ways, eat completely different food, and both end up where they wanted to be. It looks like a contradiction until you notice they were both doing the same five things underneath. Which leaves a real question, and it's the one worth paying someone for: of all the routes that would work, which one fits your week, your history and the food you actually like, because that's the one you'll still be doing in six months.
What's left is how much, and in what order. That part depends on you, your job, your body and what you'll actually stick to. On the face of it that sounds like more work. It's usually a good deal less.
Better, not more.
Your options, honestly
Go it alone
If that worked, you probably wouldn't be reading this. And you'd still be the one deciding which advice to trust, which is the part you haven't got yet.
An app
A plan built for nobody in particular, doing the same thing for you as it does for 10,000 other people. Nobody looks at it, and nobody tells you when it's the wrong plan for your situation.
Ask an AI
It'll answer the question you asked, and the answer might be perfectly right for that question. The trouble is knowing what to ask. Get the question wrong and you'll get a confident answer that's wrong for you, and if you knew enough to spot that, you wouldn't have needed to ask in the first place. So you follow it for months before anything tells you otherwise. It gives you the optimal version, not the one that fits your life.
Or coaching built around you
One person who knows your week, your history and what you're actually working with, picks what applies to you and drops what doesn't. Then watches what actually happens and changes it when it needs changing. And when the week falls apart, you've got someone to tell you what to do about it instead of writing the whole thing off.
When people have actually measured the difference, it isn't small.
If any of that has sounded familiar, it's worth a conversation. We'll go through where you are now and what you actually want, and by the end you'll know whether I'm the right coach for it.
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How I got here
Most of my twenties I was overweight and unfit, working long hours in retail, eating badly and drinking more than I should have. I'd get home, sit down and play games until one or two in the morning, then get up and do it all again on not enough sleep. I knew all the fitness stuff. I still wasn't doing any of it.
I trained on and off through all of it, never for long enough to matter, and eventually worked out that when the training stopped, everything else went with it. Sleep, mood, energy, confidence, the lot. Not in a dramatic way. It's slow enough that you don't notice it happening, and by the time it's obvious you're a long way down and it's a long climb back.
At 38 I packed it in. 20 years of a career I didn't care about, gone, so I could finally work in the thing I actually did care about. I moved to Thailand, started building this business and put my fitness, my ability and my body through the hardest test I could find. Six fights, six wins, and I turned pro the same year. Turning pro was never the plan, it just happened on the way.
I'm in the best shape of my life now, and there's nothing unusual about me. No useful genetics, no head start. Just an ordinary bloke who was overweight and unfit and did something about it later than he should have. It took me about 10 years of getting it wrong first, so this was never a clean before and after. Same job as you, same long hours, same telling myself I'd sort it next month. I'm not looking at your situation from the outside. I was you. And if I can do it, so can you.
Why me, then. That fight record wasn't handed to me, and there's no faking it when the fella in the opposite corner is trying to take your head off. You don't win six of those with bad information.
I'm also a NASM Certified Nutrition Coach, so the nutrition side isn't guesswork either. That's the half of this nobody can see from the outside, and it's the half most people get wrong.
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Then the part that's easy to skip past. I spent 20 years managing, developing and mentoring people for a living, in household name companies where you don't last long if you can't actually do it. Knowing what someone should do has never been the hard part of this. Getting a real person to keep doing it through a bad week, a work crisis and a fortnight away is a completely different skill, and that's the one I got paid for.
How it works
A call, and a proper look at you
You fill in an onboarding form before we speak, so the call isn't spent on admin. Then we go through where you are now, what's actually available in your week, and what you want out of this. By the end we've set what we're aiming at for the next few weeks, for the end of the programme, and for the long run.
Your programme, built for you
Round your body, your history, the kit you can get to and the week you've actually got rather than the one you'd like. It lands in Trainerize on your phone, with a video on every exercise so you always know what you're doing and why it's in there. It logs your sessions, your weights and your habits as you go. And if you want to connect a watch or a tracker, it'll pull your sleep and your steps across too. The more I can see, the better I can aim it.
Check-ins on your day, not mine
Weight, photos, sessions done, sleep, energy, and how much of it you actually stuck to. I'll tell you what I need to do the job properly and we'll fit it round your week. I read every one myself, and your programme changes off the back of it.
Progress pointed out, not guessed at
A proper look at the whole picture every month, one halfway through and one at the end. The scale is a poor judge on its own, so we go on the photos, the weight on the bar and what your body will actually do.
And me, in between
Everything lives in the app, so your programme, your check-ins and your questions are all in one place. Outside of that, get hold of me however you want. If I'm free when it comes in, I'll answer there and then.
Picture yourself a year from now, having actually done this. Then picture the same year, spent the way this one went. One of those is happening either way. You choose.
Choose your commitment
Same coaching whichever you pick. You get everything I know either way, because I don't have a cheaper version of myself. What changes is how long you've got. Three months is enough to get the foundations right and see it moving. After that it's obvious, the longer you're coached the further you get, and the longer plans cost less per month.
- A training programme built round you, every exercise with a demonstration video
- Nutrition coaching built round how you actually eat
- Sleep, recovery and habit coaching
- Your programme adjusted as you go
- The reasoning behind all of it, so you learn as you go
- Message me seven days a week
- A check-in every week, on your day, answered by me
- A kickoff call, with targets set properly
- Monthly progress reviews
- A review halfway through and one at the end
Follow the programme for 30 days and if it isn't working for you, you get your money back in full. The only condition is that you've actually done it. Sessions in, check-ins done, nutrition followed, and you've talked to me. Do all that and if it's still not right, I'll refund you.
Questions?
Then you already know the useful bit, which is that effort wasn't your problem. Most people stop after months of real work that showed them nothing, and packing it in is the sensible response to that. What changes it is programming that's right for you and someone pointing out the progress while it's happening, because a lot of it you can't see yourself. Somewhere around six months it tends to stop being a thing you're attempting and start being part of your week.
Worth splitting that in two, because "I'm not sure it's worth it" and "the money isn't there" are different problems and only one of them is about price. If the money honestly isn't there, say so and I'd rather you did. If it's there but it'd make things tight, tight is sometimes the reason it works. Broken down, three months is a bit under £70 a week, which is less than plenty of things people buy without thinking twice. And you've been making this decision for years already, by default. The only thing changing today is which way it goes.
I'd rather ask than argue about it. What does a normal weekday evening look like for you, from getting in to going to bed? Most people answer that and answer their own question halfway through. And if it turns out there really is no room, I'll tell you and we'll leave it.
I can't tell you, and be careful with anyone who does. Your genetics, your training history, your sleep and the food you actually like are all different to the next person's, so the same programme run by two people lands in two different places. What I can tell you is that whatever you've got to work with, the plan gets built to get the most out of it. Two days a week that you'll actually do beats four you won't, and I'd rather build for the week you've really got. Then it comes down to what you put in. Do the sessions, take the nutrition seriously, and you'll get as close to what your body can do as your circumstances allow. I'll give you the best possible plan. The doing is on you.
You'll get more out of this with a gym, and I'll be straight with you about that. Proper resistance training with weights you can keep adding to is what drives most of the results, so a gym or a decent setup at home with dumbbells and a bench is where this works best. If all you've got is bodyweight I can still build you something worthwhile, it just won't take you as far.
Not at all. Muay Thai is what I do, it isn't what I sell. Most of my coaching is general health and fitness for people with regular jobs and regular lives, and you'll never have to throw a punch.
Message me and we adjust it. Half the reason people stop is nobody told them what to do when the week fell apart, so that gets decided in advance rather than in the moment.
There's a final review near the end, and it goes one of two ways. Either you carry on with me, or I set you up to run it yourself and you leave knowing what you're doing and why. No auto-renewal, no tie-in. If you've been paying attention for six months you'll have picked up most of how this works anyway, which is the point of me explaining the reasoning rather than just handing you sessions.
No. If you want a bodybuilding or powerlifting prep, I'm not your man, and I don't do anything clinical, so if there's something that needs a doctor or a physio, see one first. I also won't sell you a programme on its own, because the coaching is the product and the plan is the cheap part. And if you're after a 12 week transformation with a number attached to it, you'll find someone who'll promise you that. It won't be me.
Age like an athlete
A free guide on the basics, plus a one-page cheat sheet. What fades as you get older, what's worth training for, what to ignore, and a week of training that fits round a real job. It's a starting point, not a programme.
If this sounds like you
Book a free coaching call and we'll go through where you're at, what you want, and whether I'm the right person to get you there. If it isn't a fit, I'll tell you.
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